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Research papers

Some reflections on article range selection

This paper is aimed at exploring some of the forces that influence the retailer when he tries to compose or change his particular article range selection. In this, as I will endeavour to show, he has an only limited leeway and he is the child of his...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: Anton Casper Rudolphus Dreesmann
August 1, 1975
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Citation

Dreesmann, A. C. (1975a, August 01). Some reflections on article range selection. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/some-reflections-on-article-range-selection